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Know your Audience | Know your customer | Make an avatar.

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It was hot, very hot. 9 pm on a Saturday night in Chennai. Max temperature was 38°C and Min was 34°C .  The worse timing is that  the air condition did not work. It is month of May, and period of agni natchatram ( Fiery star ).. A time when the sun is closest to the earth and directly above equator. if you google this you will get a name of a movie. but look deeper in to the results, you will get a reasonable explanation. The heat in Chennai during summer is overwhelming, sometimes it brings out the devil in you. Usually in the evenings the temperature comes down by about a few degrees and you get some cool breeze from the sea. But today, of all days, no air condition, no breeze, just heat and sweat. But it did not stop me from attending the scheduled internship class.  The session started with the Learn - do - teach . Think about it. Makes sense. We learn many things - either audio or visual, or both. We apply these theoretical c...

The First Step - A leap of Faith. The Journey Begins

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The back story – how did I get here ... I began my career in 2001 as a systems / network administrator.  I was laid off ... twice ...  in five years.   My colleagues saw a good potential in me.  I am a people person, I get along with everyone, I am courteous. (their words, not mine) and they suggested I try out recruiting as a career. And I did, and I haven't been laid off, ever. Fast forward to 2018, I have enrolled in a free digital marketing course (basics) from Deepak Kanakaraju.  What do have I to lose, I thought... I signed up. I could barely go through three sessions without being disturbed for some reason or the other. Even if it is a five-minute video Either it was office work or some house hold work, like children’s admission to school or some issue with house construction, health issues, emergency travelling and such. I was taking the course at snails pace, but at the same time making sure I absorbed the information th...